FMCG.

What do you mean your real name is Archibald?!

Because who even knows their friends’ real names anyway.

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Preparation is the key to success (A. Graham Bell).

Sometimes you just have to steal a great quote to get the attention. And yes, you may quote us on that one. Discover how an entire nation is preparing for the big game in France.

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Best of Belgium.

A road trip through 35 years of Belgian music with London band "Is Tropical".

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A Classic Belgian Campaign for Real Belgian “Klassiekers”.

In the midst of all the hype around minimalist, fusion, nouveau and haute cuisine, sometimes all the typical Belgian wants is a typical Belgian dish..

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Beer Match Report

So you like reenactments. Boy are you in for a treat... and beer.

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We love the football, we do (repeat x 2) Ooooh football we love you.

Football. 22 people chasing a ball. Loads of people in the stands, cheering. Beers. Goaaal! Singing. Aah do we love it, or what ?

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Mission Possible.

Nothing beats working for pleasure. And beer is pleasure. We love to talk about Jupiler, with a pint in the other hand. Fancy one?

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Beavers are underrated stars in tv commercials.

What do a lobster, an octopus and a beaver have in common? Exactly, they all live in water and know what excellent water is all about. So, it's pretty logic they all star in a Chaudfontaine ad.

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Giving the internet a cooler place to hang out.

Jupiler has a lot to offer to men. Not only a good beer of course, but also football matches, concert tickets, gifts, etc. Time for a website that could offer all that in the most accessible way.

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New product Launch Airpops.

It's a cliche but it is so true: we work hard… have no time to eat. Yet we do need to eat (apparently). So thank God for Croky. Thank God for their healthy variant Airpops. 

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Cracking social media for Croky.

Croky means funny parrots. There are more difficult challenges to parrots than to keep conversations going...

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The inside matters, but we made the outside count.

Ok, it is the inside that matters, but looking good surely helps a lot. Ask #themostbeautifulguyinadvertising. Making products look good is something we take pride in, something we like. Especially if it's for our favorite food: crisps.

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More fun than a Facebook wall: The Eristoff Red Wall.

Shooting at buildings is something we do not promote. Unless it is virtual, and you can win tickets for I Love Techno. Then we do promote it. Ready? Go!

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A helping hand for young mums.

Producing 100% safe, nutritious and delicious food and formulas for babies is one thing. But Nutricia wanted to do much more than that. And so we helped them engage their consumers on a much deeper level.

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People go a distance to get free tickets.

Imagine you want something really really bad. And imagine that in order to get it, you must stay up all night, follow gps coordinates on your cellphone, get in your car, drive (responsibly) and run like hell? Wouldn't that be fun? It sure was for Eristoff and their fans.

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Cats are people, too.

If cats had their way, Sheba wouldn’t just be a privilege. It would be a right! And we tend to agree. Which is why we produced the world’s first meal vouchers for cats. 

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4 Jupilers, a coke, eeumh… and an app please.

Memory loss when you're at the bar? Was it 5 Jupilers, 2 waters a limonade or aaargh… You know that moment when all goes blank? Well it is no longer thanks to our Bartender app.

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Fries for everyone.

We believe there are certain rights in life. Things people shouldn't live without. Freedom of speech is one of them. We believe there should be a 'right to have a french fry stand' in each Belgian village. So we worked on that with Vandemoortele. French Frydom for everyone.

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Aquatic animals are experts on water: let them test it.

When a concept is good and when people do love it. You're onto something good. The 'water loving animal lovers' were in for a treat, once more.

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A Wolf? What? Where? When? Wow.

How can you make people seriously doubt truthfully recorded images? Images that are newsworthy, recorded by a well trusted national television in Belgium? By making a film saying the images are fake of course. We did exactly that. And they believed US.

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