Some old warhorses long for the days where everything was a lot simpler. One message, one landing page, a few banners and a brief report at the end of the campaign.
Well, those days are over. Today we measure, test and optimise the hell out of our campaigns. This increases complexity but makes marketing significantly more interesting, resulting in better outcomes. The guys who are working on this on a daily basis have reunited and branded themselves as FamousGrey Performance.
FamousGrey Performance is primarily focusing on digital analytics and media buying aimed at online conversion for both new and existing clients.
About FamousGrey Performance: famousgrey.com/performance